Join Higginbotham as a Marketing Content Writer in Lehi, UT

Are you a skilled storyteller, journalist, or copywriter who knows how to research complex topics, find the compelling angle, and write clean, engaging content on deadline? Higginbotham (rated 3.8 out of 5 stars) is looking for a dynamic Marketing Content Writer to join their team in Lehi, UT 84043.

If you thrive in a fast-paced environment and want to collaborate with digital marketing and program management teams to drive audience engagement, build brand awareness, and support lead generation, this position is for you!

Position Overview

• Job Title: Marketing Content Writer
• Company: Higginbotham Insurance Agency, Inc.
• Location: Lehi, UT 84043
• Core Focus: Long-form content creation, digital marketing support, copywriting, and end-to-end social media content creation.

Key Responsibilities & Essential Tasks

As a Marketing Content Writer at Higginbotham, your responsibilities will span content creation, social media management, SEO optimization, and strategic team collaboration:

1. Content Creation & Copywriting

• Long-Form Writing: Write, edit, and refresh copy for websites, landing pages, blogs, articles, email campaigns, ad copy, print collateral, and partner marketing assets.
• Complex Topic Translation: Research and translate complex insurance concepts, product features, and program differentiators into clear, audience-focused messaging.
• SME Interviews: Interview subject matter experts (SMEs), clients, and program stakeholders to source accurate, credible details for campaign content.
• Campaign Support: Support content strategy and production for specialty program launches and ongoing promotional initiatives.

2. Social Media Content Creation & Ownership

• End-to-End Ownership: Oversee the social media process from ideation and copywriting to graphic/video creation and publishing.
• Multi-Platform Management: Create tailored posts across platforms including Facebook, Instagram, TikTok, LinkedIn, and YouTube Shorts.
• Visual & Video Content: Develop graphics, short-form video/motion content, and reusable templates to maintain fresh, on-brand content at volume.
• Scheduling & Editorial Calendar: Schedule posts using Agorapulse or native tools, maintaining an organized content calendar.
• Partner Collaboration: Produce guest and promotional posts for partner organizations to share on their channels.

3. SEO, Trends & Performance Optimization

• On-Page SEO: Implement on-page SEO best practices and keyword guidance to increase search visibility and performance.
• Social Trends: Stay updated on algorithm changes, trending formats, hashtags, captions, and accessibility standards.
• Analytics & Insights: Monitor KPIs (web traffic, engagement, search rankings, click-through rates, and conversion signals) to recommend data-driven updates.
• A/B Testing: Assist with A/B testing of post copy, creative formats, and campaign variations to optimize results.

4. Cross-Functional Collaboration

• Partner with marketers, designers, and program stakeholders to gather key inputs.
• Support Digital Marketing with email nurture journeys, calls to action (CTAs), product launches, and sales enablement assets.
• Maintain organized workflows across multiple brands, products, and partner assignments.

Qualifications & Candidate Requirements

Experience & Education

• Experience: 2–4 years of experience in journalism, reporting, content writing, copywriting, or marketing communications.
• Writing Skills: Strong portfolio demonstrating long-form writing (blogs, websites, landing pages, emails) and storytelling capability across channels.
• Education: Bachelor’s degree in Journalism, Communications, English, Marketing, or a related field is preferred.
• Background Plus: Writing experience for newspapers, magazines, trade publications, or B2B/regulated industries is a plus.

Licensing & Credentials

• Property & Casualty (P&C) License: Preferred, or willingness to obtain within a designated timeframe with company support.
• Completion of required company-provided training upon hire.

Tools & Systems

• CMS (Content Management System) experience preferred.
• Familiarity with SEO tools, keyword research, and basic web analytics.
• Proficiency with Microsoft Office / Google Workspace and project management tools.
• Experience with Agorapulse or graphic design tools like Canva is a plus.

Core Competencies

• Problem-Solving & Analytical Thinking
• Exceptional Attention to Detail
• Strong Verbal & Written Communication
• Timely Task Completion & Dependability
• Team Collaboration & Client Focus
• Creative Thinking & Adaptability

Physical & Work Environment Requirements

• Ability to lift up to 25 pounds.
• Frequent reading on computer screens and clear verbal/hearing communication in person and over the phone.
• Standard office physical movements (sitting, standing, walking, typing, stretching).
• Occasional travel for client meetings or industry events.

How to Apply

Ready to take the next step in your content writing career with an industry leader?

To submit your application, complete your profile and apply directly on the official job posting:

(Note: Applications will be accepted until the position is filled. Higginbotham is an Equal Opportunity Employer).