If you are a seasoned content writer with a passion for B2B marketing and a track record of crafting narratives that drive business results, Tivity Health — one of America’s leading healthcare solutions providers — is actively seeking a Senior B2B Content Writer to join its growing marketing team. This fully remote role offers the chance to shape content strategy for a company touching millions of lives through its SilverSneakers, WholeHealth Living, and GenWell programs.

About Tivity Health

Tivity Health is a Nashville-headquartered healthcare company best known for administering the SilverSneakers fitness program — the nation’s leading fitness benefit for older adults. The company has expanded into holistic wellness solutions serving health plans, providers, and employers. Their marketing team produces high-caliber content that reaches C-suite executives, marketing directors, and healthcare decision-makers across the country.

Job Description

As a Senior B2B Content Writer, you will serve as a key architect of Tivity Health’s content marketing engine. You will develop compelling, data-driven content that educates, engages, and converts B2B prospects across multiple channels — from long-form thought leadership to snappy campaign copy. Working collaboratively with the content strategist, demand gen team, and product marketers, you will help tell the Tivity Health story in ways that resonate deeply with enterprise buyers.

Key Responsibilities

• Write, edit, and optimize long-form content including whitepapers, case studies, eBooks, and industry reports
• Produce blog posts, email nurture sequences, landing pages, and sales enablement assets aligned with campaign goals
• Collaborate with subject matter experts and stakeholders to translate complex healthcare concepts into accessible, compelling narratives
• Apply SEO best practices and keyword research to maximize organic visibility and content performance
• Use AI-powered tools to accelerate content development while maintaining accuracy, brand voice, and compliance standards
• Manage content across multiple platforms and ensure consistency of messaging, tone, and branding
• Track content performance metrics and iterate based on data-driven insights to continuously improve engagement and conversion

Requirements & Qualifications

• Bachelor’s degree in English, Communications, Journalism, Marketing, or a related field
• 5+ years of professional B2B content writing experience, preferably in healthcare, SaaS, or financial services
• Demonstrated ability to write conversion-focused copy and long-form thought leadership content
• Strong understanding of SEO principles, content management systems, and marketing automation tools
• Experience using AI tools (e.g., ChatGPT, Jasper, Writer) to enhance productivity while maintaining quality
• Excellent research, editing, and proofreading skills with meticulous attention to detail
• Ability to manage multiple projects simultaneously and meet tight deadlines in a fast-paced environment

Benefits & Perks

• Competitive base salary ranging from $82,000 to $113,000 per year (employer-provided)
• Comprehensive health, dental, and vision insurance
• 401(k) retirement plan with company matching contributions
• Generous paid time off (PTO) and company holidays
• Fully remote work environment with flexible scheduling
• Professional development and continuous learning opportunities
• Work for a mission-driven company improving health outcomes for millions of Americans

Why This Role Stands Out

The B2B content writing space is booming in 2026, and roles at this seniority level with full remote flexibility are rare. Tivity Health’s position at the intersection of healthcare, wellness, and technology makes this a uniquely impactful role — your content will directly influence partnerships that help older adults live healthier, more active lives. Plus, the company’s embrace of AI-augmented writing workflows means you will be working with cutting-edge tools that are reshaping the content industry.